How To: Vote-By-Mail Chasers

Every election cycle, we see an increase in the number of voters that vote alternatively including an ever-increasing number of voters submitting their ballot by mail. As more states adopt vote-by-mail, especially in the wake of COVID-19 and the inherent impact on in-person voting, it is essential for campaigns to strategically target any voters that … Continued

Campaigning through COVID-19

It’s the year 2020 – a record-setting year for electioneering, political media spend, and the coronavirus. As marketing spend and sales grind to a halt in many industries, campaigns must go on. At least until November.   While the general public (including super voters, swing voters, contributors, and volunteers) prepares for remote work, education, and … Continued

Top 5 Reasons to Target Political Mail

As we thrive in the digital age, campaigns may ask — does political mail matter? Yes. More importantly, targeted political mail matters. Here’s why: Microtargeting Mail Political mail targeting allows us to reach many voters directly to their mailbox. However, we can also microtarget political mail. We microtarget based on important categories such as party affiliation, … Continued