Top 5 Reasons to Target Political Mail

As we thrive in the digital age, campaigns may ask — does political mail matter? Yes. More importantly, targeted political mail matters. Here’s why: Microtargeting Mail Political mail targeting allows us to reach many voters directly to their mailbox. However, we can also microtarget political mail. We microtarget based on important categories such as party affiliation, … Continued

Does Political Mail Still Matter?

Although we can access voters on computers, mobile phones, and TVs— political mail still matters. Like digital, political mail reaches voters directly. However, political mail is the traditional, tried-and-true method to precisely target the most important voters. There are many reasons political mail matters but let’s go over just a few. Strategic Timing Just as … Continued

What Is Digital Voter Targeting?

Digital Voter Targeting is a revolutionary tactic proven to reach voters everywhere. Digital Voter Targeting is done in many ways. It may rely on search history, geographic location, retargeting from previous site visits, or a combination… These tools allow campaigns to stay in front of the voters on their phones, computers, and tablets. Campaigns can … Continued