Targeting voters online is changing politics as we know it.
Since the last election cycle, targeting voters online has become a critical component of winning elections. It is a great way to get more for your money when targeting voters through direct mail. This is also a great way to target the right voters at the right time. Meaning, you can quickly serve ads to voters to get out the vote near election day. You can also serve ads where voters spend a lot of their time, like social media. There are several different ways Campaign Victory can help your campaign target voters online.
Here are just a few ways we can help:
Targeting voters online through retargeting is one of the strongest methods. Retargeting is a service that captures the visitors of your websites to continually serve advertisements while they browse the Internet. However, to retarget these users they must have previously visited your website.
Voter Audience Targeting
In addition to retargeting, we can build an audience of voters online that are most likely to engage with your campaign and ONLY serve advertisements to them. Unlike re-targeting, these users are not required to have been to your website previously.
Simply supply us with a voter mailing list. We will map those addresses into household IP address. This is a total game changer. You can synchronize the way you’re targeting voters online with your targeted mail. Therefore, you can serve ads with the right message to the right people. As a result, you can also increase the effectiveness of your direct mail campaigns.